Sephora Collection - Ad Campaign

The "What's the occasion? YOU" campaign challenges the idea that makeup requires a special occasion. Instead, it positions everyday confidence as reason enough, with you as the occasion.

Working in a team of four, I led the art direction and helped develop the concept. We used bold, vibrant colors inspired by the Sephora Collection palette and paired them with minimal text and clean design. The word "YOU" is written using the actual product, like mascara or lipstick, to connect the messaging directly with the visuals.

Each ad sits beside a model wearing the same shade of makeup, allowing viewers to picture their own potential. These were designed for transit settings to inspire everyday people in everyday spaces.